My time spent in the industry has taught me one thing. Graphic design is not about making "cool stuff," it's about creating effective communication. Everything in a design must have a purpose that reinforces the message. If you manage to do that and make it look cool - you're golden.
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Throughout my career, I've had lots of titles; board artist, graphic designer, art director, web designer/developer, presentation specialist, training developer, and creative director. In all cases it's not just about making pretty pictures but about how it gets done and what is the financial and future impact of those decisions. That's why when coming up with an appropriate title for what I do, I like "Creative Services Engineer." I'm a bit of a jack-of-all-graphic-trades and enjoy working in whatever medium is needed to get the communication across.
Check out the sections below to see the wide variety of my work.
A good logo is essential for any business
Traditional print media and the ever-more popular electronic documents
Training, corporate events, and sales presentations
Web sites, email and banner design
Experience design, trade show booths, odds and ends
Having a third-person nickname seems rather pretentious, but it was bestowed upon me by my mentor and friend, the infamous artist and art director, Bill Ross. It got to the point that clients at the agency we worked at started calling me The Volkman too, so it stuck and I thought it a fun way to represent myself.
I like challenges and solving the problems others choose not to face. I always look at the "big picture" to make sure my solution stands up to the overall mission, not just solve the problem at hand. Often that means extra work in the beginning to save more work in the end.